SEO vs SEM: How Do They Work Together?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are linked as they leverage search engines like Google to drive traffic and enhance visibility.
Sometimes the terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world.
Marketers need to understand what these are to leverage SEO and SEM in marketing activities and to feed into search intent.
In this article, we look at the key differences between SEO and SEM, how to use them successfully to boost the visibility of any product, service, or company and the implications of artificial intelligence (AI) on search marketing.
What's the difference between SEM and SEO?
SEO is the practice of increasing the quality and quantity of traffic to a website through organic Search Engine Result.(Google, Bing, yahoo… are the Search engines)
SEM means the process of paying for advertisements that appear on Search Engines.
SEO is focuses on improving a website’s position in organic search results without paying for ads.
SEM is a combination of organic and paid search strategies to drive traffic to a website.
How Does SEO work?
SEO involves continuously optimizing a website to rank in organic Search Engine Result Page’s it is known as SERP’s.
Search Engine work by
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